Product Marketing

Energize Product Strategy With Competitive Market Insights

Continually refine product-market fit by identifying top-performing segments and emerging competitive shifts. Accelerate roadmap decisions and deliver features that truly drive adoption and revenue.

Spot and act on competitive market shifts

Shape the roadmap and prioritize features

Launch and scale new products faster

See SkyGeni in action

Trusted By

Adapt to Ideal Customer Profile Shifts

Continually validate Actual vs. Ideal Customer Profile.

Track and Respond to Competitor Moves

Measure performance against key competitors in real-time.

Test A/B Messaging and Track Impact

Rapidly validate effectiveness of new messaging.

Learn From Lost Opps and Course Correct

Launch and scale new products faster.

The Struggles Product Teams Know Too Well

Not Learning From Lost Opps

Learning why we lost is a prerequisite to drive improvements.

Lost Market Share

Information lag causes delays and loss of market share.

Slow Responding to Competitor Moves

Information lag causes delays and loss of market share.

Failed Product Launches

Lack of sales alignment causes underperformance of new products.

Inability to A/B Test Quickly

Static reports prevent quick hypothesis testing.

Poor Visibility to Market Shifts

Traditional dashboards can't spot emerging market shifts.

Why Customers Choose SkyGeni

Justin O'Sullivan, Head of RevOps, ColorTokens

"SkyGeni gives us critical trends and actionable insights that we don’t get from our other traditional Revenue Intelligence tools. With SkyGeni we get predictive insights and know where to focus to win. We rely on SkyGeni to plan, run and grow our business.”

Ben Sullivan, EVP Sales, Invoca, a Silverlake Waterman portco

“SkyGeni has been instrumental in driving sales productivity improvements. SkyGeni’s detailed insights on Rep and Segment level performance enable us to take the right corrective actions and fine-tune our sales investments with precision. We use SkyGeni to set more effective goals, transform rep performance, and drive more efficient and predictable growth at Invoca.”

Frank Kenney, Head of Sales Strategy & Enablement, Cleo (& former Gartner Analyst)

“SkyGeni brings clarity to the leading performance indicators that matter most by connecting data from CRM, Revenue Intelligence and LMS systems with the right context. SkyGeni is the only platform in our ecosystem that is focused on establishing the critical situational context that we need to deliver the outcomes we want.”

Scale New Products. Shape the Roadmap.

Validate product-market fit in real-time

Uncover your Actual Customer Profile

Go beyond assumptions about your ICP. Analyze win rates, cycle times, and adoption patterns by product, geo, and segment to reveal where your product truly resonates - and where it doesn’t.

Zero in on winning features

See which capabilities consistently drive adoption and revenue across customer cohorts - and which ones are dragging performance down.

Close the gap between product and revenue

Use real-time field data to refine messaging, positioning, and roadmap priorities. Align product strategy with what converts - not just what was planned.

Translate lost deals into product insights

Diagnose root causes behind lost deals

Analyze the top loss reasons by product line and customer profile. See which objections are tanking deals - pricing, features, positioning - and shape investments accordingly.

Quantify feature gaps that hurt conversion

Correlate deal outcomes with product gaps. Use data-backed insights to prioritize roadmap decisions that will actually boost conversion rates and reduce attrition.

Spot patterns to safeguard future product adoption

Drill into lost deal data to detect recurring patterns and root causes. Empower your team to proactively resolve issues before they impact future product adoption.

Launch smarter, iterate faster

Monitor new product performance in real-time

Track adoption, win rates, and sales velocity of new launches as they unfold. Spot segments where it’s working and where it’s stalling - early enough to adapt.

Run live post-launch A/B testing

Experiment with pricing, messaging, and bundling. Rapidly conduct controlled experiments to discover what works for which market segment.

Align Sales and Product with shared signals

Bridge the feedback gap with a live view of what’s resonating and what’s missing. Enable faster iteration and tighter GTM alignment.

Crush the competition with battle-tested intelligence

Track competitive wins and losses

Reveal which competitors you’re beating - or losing to - the most. Monitor shifting trends quarter over quarter to stay ahead of the market curve.

Focus on battles that move the needle

Identify the rivals capturing the largest share of lost deals. Focus your efforts on outperforming those that would yield the greatest revenue lift.

Sharpen positioning with targeted differentiation

Drill into why customers choose competing products by analyzing the nuances of wins and losses. Use those insights to refine positioning and messaging to win more head-to-head battles.

Integrations

SkyGeni integrates seamlessly and securely with the products you already use, making it a snap to get started.

Accelerating growth together

Ready to scale smarter?

Partner with SkyGeni to build and progress the right pipeline, optimize performance in real-time and accelerate predictable revenue growth - powered by Explainable AI.

Start Now